Context

The Candy Crush Soda Saga is King’s second best performing game, behind Candy Crush Saga. Every month they create a fun new campaign to engage their players.

For this project I created the key visuals and surrounding in-game assets for this campaign.

My Role
Illustration
Graphic Design

Collaborators
Ben Wright

Completed
2021

Plot

Bubblegum Troll (Soda’s antagonist) is wreaking havoc on Bubble Gum Hill, spreading bubblegum everywhere and trapping Soda’s hero, Kimmy.