IMPULSE
Impulse is the UK’s number one female body spray brand. They pride themselves on having the perfect fragrance for any occasion. I worked with them to create social media assets during their partnership with the hit TV show Love Island.
Context
When Impulse partnered up with Love Island I worked on their ‘scent-sational couple’ campaign. The adverts were shown on social media at the same time Love Island was airing.
My Role
Storyboarding
Motiongraphics
Graphic Design
Agency
Oliver Agency
Completed
2020
Campaign
The idea behind the assets was to draw a comparison between Impulse’s newly released (and slightly unusual) fragrance pairings and the usually quirky couple dynamics frequently explored in the show.
I worked with a copywriter to create the copy, and then designed animations that would visually represent the message.