VASELINE
Vaseline describes themselves as a skin healing jelly.
I worked with them to create some digital adverts for some new products and some bespoke packaging for some limited edition products.
Gold Dust
Vaseline Gold Dust was a limited edition product released during the Winter. It had flecks of gold in it to give the wearer beautifully shimmering lips. It also protected them from the cold weather.
The adverts ran across different sites including, Twitter, Facebook and Instagram and so I had to adapt the design to fit those specifications.
My Role
Storyboarding
Video Editing
Graphic Design
Completed
2020
Advert
I wanted to give the adverts a real sense of luxury and intrigue. I used a kaleidoscope effect on shots of gold glitter and paired them with close ups of the product. The music is unusual but captivating and really adds to the ambience.
Prime and Shine
Prime and Shine was a new product from Vaseline, it’s a 2-in-1 lip balm and coloured gloss. It comes in two shades, Warm Nude and Scarlet Red.
Vaseline is a trusted skin staple, however it is not perceived as being synonymous with the beauty market. With this new product they were really trying to push forward into this space, and wanted the ads to reflect this.
This was challenging as I was limited with the branding. The print campaign had already been created, so I needed to take their key visual and translate it into these adverts.
The way I solved this problem was to create and incorporate this high end fashion illustration of the face and product. This moved the product association in the desired direction.