Lynx
Lynx was celebrating the 25th anniversary of its longest running fragrance, Africa, with a new limited edition range. The ‘Hot since ‘95’ campaign primarily focused on a TV advert and twitter takeover.
Context
My role was to create a dynamic behind the scenes video highlighting the Lynx ambassadors Anthony Joshua, AJ Tracey and Calfreezy. This ran alongside the main campaign, giving the audience a sneak peak at how the TV advert was made.
I also created a lot of their social media content once the video was completed.
My Role
Video Editing
Graphic Design
Social Media Content
Digital Ads
Agency
Oliver
Completed
2020
Goals
The purpose of this video was to give the audience a backstage glimpse of their favourite celebrities. I wanted to bring the audience along to the shoot, and show them what it’s like to hang out with Anthony Joshua, AJ Tracey and Calfreezy.
I wanted to capture the Lynx tone of voice and reflect the brands cheeky sense of humour in the video.
