VO5
VO5 is the UK’s number one hair styling brand with a diverse range of products to help customers achieve their perfect look.
Context
At VO5 I worked on a number of projects including social media ads, in-store promotional print work, internal case studies and website assets.
My Role
Storyboarding
Motiongraphics
Graphic Design
Social Media Content
Digital Ads
Website Assets
Print
Agency
U-Studio
Completed
2020
Goals
VO5 have a bold and dynamic design aesthetic which they had been experimenting with online. My goal was to take this aesthetic and push it further, incorporating motion and creating assets that would grab their audiences attention in store and online.
Internal case study
VO5 wanted to communicate their successes internally with a compelling, energetic video. I worked together with a copywriter to create the narrative, and then created storyboards to explain how I envisioned the video looking.
The final outcome was a compelling showcase which highlighted the journey of this particular campaign. The video was designed with a voice over, however this had not been supplied by the end of my contract.
Storyboarding
I worked in tandem with a copywriter to ensure the narrative was hitting the right notes, and could be visualised well.
Using the visual style of the campaign I began working up the storyboards, so the client would have a good idea of how the video final would look.
I include animation notes to give a better sense of what would be happening, however I always talk my clients through the storyboards in person. This allows me to answer any questions they may have along the way.
Social Media Assets
I created a variety of social media ads for different campaigns, usually bringing motion to static product shots or incorporating influencers. These were predominantly run across Facebook and Instagram.
Print work
I created a number of in-store visuals, these included posters and product displays.
