YAK ACCESS
Yak Access is the largest, complete access company providing matting solutions and temporary roads in North America. They needed help designing two apps and a CMS.
Context
Yak Access organises and manages hundreds of shipments of mats everyday. Their team were primarily phone based which proved to be time consuming and frustrating for customers and employees alike.
The process was long winded, wasted valuable time, and left the team feeling overwhelmed, and the customers unsatisfied.
My Role
UX/UI Design
Research
User flows
Journey mapping
Wireframing
Branding
Agency
Dauntless
Collaborators
Daniel Brightman
Completed
2019
Goals
There were three primary goals. The first was to empower the customers by allowing them to order, manage and track their shipments digitally.
The second was to give the team the ability to track deliveries in real time, manage and support their drivers.
The third was to help drivers organise their shipments. They needed the ability to schedule their loads, navigate to their destinations, log any problems and submit invoices for quick payment.
Discovery Phase
To build a picture of who would use the applications, we created questionnaires and conducted interviews to understand each users workflow and understand the challenges they faced.
These insights helped us to create persona profiles, user flows and journey mapping and then from these, a features and functionality matrix.
We also conducted detailed competitor analysis which examined existing apps from a selection of related companies and top competitors.
Wireframing
We brainstormed initially and then created wireframes iteratively to determine which approach best suited the users needs.
Branding
Yak Access already had brand guidelines in place, so I used these to develop sympathetic branding for each output. The UI guidelines consisted of bespoke iconography, colour palettes, typography and buttons, forms and menu stylings.
